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Culture Amp co-founder and CEO

Didier Elzinga's story

A software engineer from visual effects who pivoted a failed review tool into an employee feedback platform.

Didier Elzinga studied at the University of Adelaide and began as an entry-level software engineer at Rising Sun Pictures in the mid 1990s. He later became the studio's chief executive.

He co-founded Culture Amp in Melbourne with Doug English, Rod Hamilton and Jon Williams. The company started in performance reviews, could not find traction, and pivoted to employee surveys and organisational feedback.

In 2015 Culture Amp raised a $6.3 million Series A led by Felicis and opened a San Francisco office. New York and London offices followed between 2016 and 2020. It bought Zugata in 2019.

In July 2021 a Series F was led by Sequoia Capital China and TDM Growth Partners, and Culture Amp acquired Disco the same year. It bought Orgnostic in 2024 and launched its AI Coach in 2025.

Read the full Culture Amp founder story

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